Eve & The Greatest Salesman

Selling to the unwilling is a difficult thing. You have to move the prospect from the valley of indifference to the plains of acceptance and finally to the summit of the buying decision.

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And so it is remarkable that a woman was tempted out of the comfort of Eden by a Salesman who was peddling what turned out to be a lemon.

He preyed on her curiosity and exploited her hesitancy. He, like all good salesmen, moved her through the gears – Attention…Interest….Desire…Action. The last step was the fateful decision to ‘purchase’ and use the damnable product.

A tested and proven four step method…

Attention:

Genesis 3:1 “And he said unto the woman, Yea, hath God said, Ye shall not eat of every tree of the garden?”

A rhetorical question that gets you thinking is a good way to attract your attention. It made Eve pause and think.

It was a rhetorical question because the Serpent knew the answer to it. The answer was obvious to both the questioner and questioned.

The way it was asked though, left Eve thinking that they could be a different answer. Her curiosity thus piqued, she was now ready for Satan’s next hook.

Interest:

Genesis 3:4
And the serpent said unto the woman, Ye shall not surely die”

The serpent now had Eve’s attention. But mere attention in itself is noncommittal. It only guarantees listening. He had to do more.

And the above grand statement was it. In one fell swoop, he described the product in a way that addressed the root of Eve’s deepest fears. She would not die! Death was supposed to be the sad consequence of disobedience to God’s command. And it would no longer happen! Suddenly Eve’s pulse quickened. She was excited. This proposition was now interesting.

Satan had her literally where he wanted her to be. It was now time for the next hook.

Desire:

Genesis 3:5-6 “For God doth know that in the day ye eat thereof, then your eyes shall be opened, and ye shall be as gods, knowing good and evil.
And when the woman saw that the tree was good for food, and that it was pleasant to the eyes, and a tree to be desired to make one wise…”

Now that he had gotten the attention of the customer and had earned her trust, he swiftly took advantage of it. He showcased the benefits of the product. He appealed to her sense of sight for the fruit was pleasant to the eyes. He appealed to her sense of taste and sensual pleasure. He made it clear that the ‘fruit was good for food’. He appealed to her need for intellectual affirmation, for it was a ‘tree to be desired to make one wise’.

Marketers know that you pitch the benefits of a product and not the physical or technical features. Otherwise the presentation would be a dry one lacking in emotional appeal.

Satan, being a wily old salesman, focused on the benefits and not the features too. Eve never realized until it was too late, the actual specifications of the product she was desiring. Or how difficult it would be to return or dispose of it. That would come later. For now, all the talk was about benefits!

Action:

Genesis 3:6 “…she took of the fruit thereof, and did eat, and gave also unto her husband with her; and he did eat.”

After moving her up the ladder – from the rung of Attention to Interest and from Interest to Desire, there was one thing left to do; to go for it.

She was convinced about the product, it ticked all her boxes. Then she reached with aroused anticipation and took the fruit and ate it. There was no immediate post-purchase anxiety. None. She even flaunted the benefits to Adam. He ate of the fruit as well.

The World’s greatest salesman had done a good job. He was so persuasive that his convert became an influencer for the cause. Word-of-mouth/viral marketing was in full swing.

This virus had an unmentioned feature. It would enter the bloodstream and doom all of Adam & Eve’s descendants to be perpetual addicts to the product. The delighted Eve did not know that yet.

This great salesman is still wooing customers today. His tactics have not changed. He is slick and cunning. His campaign focuses on creating a buzz, arousing desire and talking exclusively about benefits not features. He appeals to the senses, and is an astute judge of human emotions.

Beware of him. Do not be deceived as Eve was. Stay with the Word. To get back to the Eden of God, you must withstand the wiles and charms of the greatest salesman.

Spiritual Osmosis

Osmosis, they say is the movement of substances from a region of lower concentration to a region of higher concentration through a semipermeable membrane. Let us forget about the membrane for a minute.

For the nonscientific layman (me), I’d say it is the movement of resources, talents, gifts etc, from regions of scarcity to regions of plenty.

Spiritual gifts, by definition are the resources freely given by the Spirit of God. The Word of God in this regard is a foundational resource. The Revelation of the Word is also one of the most important spiritual blessings, the one that matters more than the others which may be flashier and have greater impact like tongues, prophecies and miracles.

Spiritual osmosis occurs when the true knowledge of the Word would diminishes among the unbelievers but increases among those walking in the Light. Instead of a diffusion (lightening the dark hearts) of the Gospel Light, you have instead, areas of blazing light and regions of gross (intense) darkness.

How can this be? Is this at all possible? It certainly is. It is a strange phenomenon that occurs at the end of an epoch, just before judgement strikes.

Lot sees and flees

At the time when God was determined to punish Sodom for her misdeeds, He went angels to her. These angels went to house of honest Lot. He was a righteous man, but found it difficult to pull away from Sodom’s society and the benefits it brought. Lot, to his credit, saw the angels and understood their message. Being forewarned, he fled with his family to the relative safety of the plains of Zoar.

So the warning angels appeared to the man who was almost ready!

While Sodom is blinded…

On the other hand, the people of Sodom were in dire need of help. The thunderclouds of sulphur and brimstone were forming above their heads. If they were spiritual, perhaps they smelt the whiff of the coming burning. They did not. They had multiple layers of ignorance.

1. They did not realize what they were doing was wrong
2. They did see the oncoming fiery judgement
3.They did not see the messengers who were sent execute the Divine sentence.

Surely a people this ignorant deserved a chance to see and understand their dire straits?

When the angels appeared, the citizens of Sodom were aware. They saw new faces and strangers in the land. They saw them but did not know their mission. Instead of the angels enlightening them, they were smitten with blindness. And the little flicker of physical recognition was snuffed out.

Thus the benighted Sodomites became even more ignorant, while Lot who knew the truth, gained more revelation.

From he that hath not:

Jesus gave us the parable of the talents. It is noteworthy that the Master gave the servants talents according to their abilities. Those that had greater capacity got more, those that could do less, got less.

The least endowed in the parable was the man that got one talent. In a fit pique, he hid his talent in the sand and did nothing with it. He gained nothing too. The others put their talents to use and made profit for the Master.

As expected the Master came back and asked for returns on his investment. The man he gave five talents showed his returns, the man with two talents did the same.

However, the hero of the drama was the man given only one talent. He produced zero return on investment.

What would the Master do now? Would he punish him? The Master’s decision was one for the ages. He took the unutilized talent of the lazy servant and handed it over to the man who already had ten talents (He made five more in trading).

Which brings us to another example of spiritual osmosis. The light that the one-talent man had was taken away from him and given to someone who already had more than enough.

It is clear then, that we need to hold tenaciously to the Word of God we know. Otherwise It could be taken away from us. The little light will turn to darkness while the bright lights of those who wholeheartedly accept the Word will become brighter still.

God forbid that we should be on the wrong side of this osmosis like the people of Sodom or the one-talent servant.